24 Rounds To Glory
A structured, high-stakes seasonal format designed for maximum week-over-week retention and binge-worthy narratives.
The Qualifiers
Episodes 1–12 · Global Open
- 64 elite MCs, seeded bracket
- Points-based league table
- NYC · Atlanta · London · Toronto
- Fan vote wildcard slots
The Playoffs
Episodes 13–20 · Regional
- Top 16 single elimination
- PPV-exclusive events
- Regional storylines & rivalries
- Audience voting integration
The Finals
Episodes 21–24 · Barclays Center
- $1M Grand Prize purse
- Live at Barclays Center, BK
- Global simulcast broadcast
- Celebrity exhibition match
The Sports
Desk
The show within the show. ESPN-style analysis meets hip-hop culture. Pre-game hype, live stats overlays, post-match breakdowns, and panel debates.
Real-Time Metrics
Punchline density, crowd reaction, round scoring overlays.
Legacy Archive
Historical matchup data and head-to-head comparisons.
Panel Debates
Expert panel with rotating cultural commentators.
The Pit
360° arena stage design. Standing room. Intimacy at scale.
Harlem Sanctuary
Broadcast HQ — 125th St., Harlem, NYC
Monetizing The Culture
Battle Rap TAM
Monthly Viewers
18–34 Demo
Streaming Deal Comp
Season Pass + VOD
Premium subscriptions for 4K streams, ad-free archives, BTS content, and exclusive "Director's Cut" multi-angle replays.
Merch & Brand
Limited "Battle Issued" drops, QR-activated collectibles during live broadcast, co-branded collaborations.
Betting & Gaming
Official league odds, round-by-round prop bets, fantasy leagues, and gamified audience participation via app.
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Run of Show
60 MIN EPISODE · LIVE-TO-TAPE · 4K MULTI-CAMERA
Cold Open
Cinematic montage. Stakes recap. A$AP Rocky voiceover intro. "Welcome to the Olympics."
Sports Desk: Pre-Game
Panel breaks down matchups, odds, and backstory. Fan predictions displayed live.
Battle 01: The Undercard
High-energy opening bout. Rising talent. 2-minute rounds × 3. Building the crowd.
Main Event
Heavyweight headliner. 3 Rounds. Judged decision. The bout the world tunes in for.
Sports Desk: Post-Game
Winner interview, round-by-round replay analysis, betting payouts, and next-week preview.
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The Gold Medal
The ultimate competitive milestone.
$1M purse. 3 rounds. Judged. One walks away a legend.
Celebrity Showcase
The culture celebrates itself.
Actors, musicians, athletes — lyrical exhibitions. No judges.
The Aesthetic
High-Contrast Noir
Cinematic shadows, isolated spotlights, arena darkness. The artist is the only focus.
Analog Texture
Film grain, vignettes, natural skin tones, documentary-grade camera work. Nothing feels synthetic.
Street Luxury
Curated wardrobe, fashion-forward styling, premium materials. Where the streets meet the runway.
The Pit
360° arena stage design. Artists face off at center, surrounded by crowd energy. Intimacy at arena scale.
Why Now?
THE PERFECT STORM
Global Reach
Hip-hop: #1 genre worldwide. Battle rap pulls 40M+ monthly views on YouTube alone. Zero premium distribution.
Credibility
Backed by A$AP Rocky, Loaded Lux, and Murda Mook. Cultural icons who bridge mainstream and underground.
Production Gap
Massive audience, zero premium production. Moving from phone footage to cinematic 4K streaming events.
$150M+
Comparable Streaming Deals
WWE Raw → Netflix
Friday Night Fights → ESPN+